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Prospective entrepreneurs and small business owners are often misled or misguided on the topic of how to properly conduct market research to open a profitable niche.

The path most unsuspecting entrepreneurs take is by ending the keyword tool or database to begin their search.

As a keyword research expert and founder of one of the leading keyword research service on the internet, I can say with firsthand experience that the keyword database is not the first place to see or even be considered. Here’s why.

Database of key words that are currently available to the general public only provide a limited number of searches on the amount of data that accounts for 1% – 2% of actual searches people are doing around the world. They can only predict (emphasis added) is actually the majority of searches that are performed on the five major search engines like Google, MSN, Yahoo, AOL and Ask.com which holds 97% -98% of the data keyword.

Most importantly, keyword research just shows what keyword phrases people are using on search engines to find answers, not what people actually buy on the internet. Just because a bunch of people looking for specific terms or brand names does not mean that they are buying. That’s the main difference many entrepreneurs and business owners tend to hide.

When looking for a profitable niche market, your main focus should be looking for evidence of a group of hungry buyers and fanatics who want to exchange their money for a service or product (information, physical or digital). Without the essential qualifications, you may have the greatest product in the world, but you may lack the market to sell them.

This article will present a great source to see who will give you a running start to unravel completely, profitable market exists before you go for the gold and put all your resources into the creation, the product website or expenditures against several types of online properties.

Once you establish that you have found a market that contains the signs of adequate trade moving through it, then you have a decent reason to look further into a service keyword research to find out what keyword phrases people use to find a market that you have selected.

Let’s start looking for ways to identify profitable markets.

<b> MAGAZINE </ b>

One of the best ways to find signs that the market really is looking for a profitable magazine in the industry. If the issuer has enough money to print and distribute a full-color magazine, there is most likely to support funding of the magazine advertisers the ability to distribute all the copies which means most likely there is a sale made by their advertisers.

Now, this can lead you to question whether there is too much competition in the market with so many advertisers selling the magazine.

In fact, it was a good to have competition which means there are sufficient quantities to sell to customers and a portion of the cake is big enough to be had in that market. If there is very little competition, you may (1) does not have sufficient product sold in that space, or (2) does not have the market to begin with. The greater the competition is, the greater part of your income will be able to take.

Without having to leave your seat, you can go up to Magazines.com and look through the different categories to find a profitable topic or industry in which to start an online concern.

One of the things you will want to focus on is the number of magazine subscribers each have and how long the magazine has been in print for stability purposes.

Make a list of magazines you want to look into and then go hunting for them in one big newsstand dedicated to covering almost every magazine on every topic.

To get a better look at what people buy in the online world, you will need to eventually decide whether you want to represent the physical or digital products.

PHYSICAL PRODUCT <b> </ b>

There are two very large markets that are traded on a large scale, transferring many products and is a great place to discover what people actually buy.

Let’s start with the first major market …

<i> eBay </ i>

On eBay, you can look through a list of the most popular products people buy through an auction or from vendors who have set up an eBay store. To view the visual pathway on how to find the most popular product, please use the reference below to see the extended version of this article.

<i> Amazon.com </ i>

Another huge market is Amazon and it’s not just for books. You can find almost all brands and names are a mover and shaker. Once again, look at the most popular products in the category of your interest.

DIGITAL PRODUCTS <b> </ b>

If you want to sell digital products of nature that does not require an inventory and that usually carry high profit margins for affiliates, you’ll want to check out the Clickbank market digital product sales rank from highest to lowest seller in each category.

Just browsing through the categories on Clickbank.com and you will soon find a seller of digital info products, software and subscription service that is located right in the list above. See also the reference section below for links to the extended version of this article for visual aids and more detailed guidance.

After you collect adequate market research, you can do one of the following:

• Create an online store which ships physical products and merchandise (inventory needs)
• Selling goods through eBay auction or store them online (requires stock)
• Create a site representing the vendor as an affiliate (requires no inventory)
• Create your own product, service or software for digital products (requires no inventory)

Having used at least two of the four places above, you can be sure that you have done proper market research to uncover “proof positive” of what people buy and, thus, a lucrative market niche.

You can then quickly build a non-complex sites by offering a simple product, found some low cost keywords to use in Google Adwords Pay-Per-Click campaign with a minimum spend $ 50 to test the market and see if you have a winner.

If the results of the initial test is successful, which means that you take advantage of your tests, you can invest more energy, do keyword research a broader and more advertising dollars spent. If the test results do not go well, find another market until something sticks.

I believe this should equip you with enough information to make your move to find a market with a profit basis.